Liquor Licenses

Liquor & Beer Licenses – City of New Berlin

Licenses are required by Wisconsin Statutes Chapter 125 and renew annually from July 1 to June 30. See the state pamphlet:  Wisconsin Alcohol Beverage & Tobacco Laws for Retailers (PDF) .

Important: The City has reached its quota for “Class B” Liquor licenses. Applicants seeking a new “Class B” must apply for a Reserve “Class B” License (one-time $10,000 issuance fee in addition to regular annual fees).

License Types & Fees (At a Glance)

Beer (Fermented Malt Beverages)

  • Class “A” (Beer) – $300/year • Off-premises only (sealed/original packages).
  • Class “B” (Beer) – $100/year • On-premises and off-premises allowed.

Liquor (Intoxicating Liquor)

  • Class A (Liquor) – $500/year • Off-premises only (sealed/original packages).
  • Class “B” (Liquor) – $500/year • On-premises by the glass.
  • Reserve Class “B” (Liquor) – $10,000 one-time issuance fee • On-premises by the glass; issued after standard “Class B” quota is reached; non-transferable and the issuance fee is in addition to annual fees.
  • Class C (Wine) – $100/year • Wine by the glass or opened original container; on-premises only.

Publication fee: $35 may apply when publication is required.

Apply or Renew

Required Forms

AB-200 Alcohol Beverage License Application AB-100 Individual Questionnaire AB-101 Appointment of Agent (for corp/LLC/non-profit)
  • Late renewals: Applications submitted after April 30 are subject to a $100 late fee.
  • Review process: Community Development and Inspection review your application. After both approvals, it goes to the Common Council (meets 2nd & 4th Tuesdays).

Extension of Premises

Current licensees may request a temporary expansion/modification of their licensed premises for specific events. Fee: $50 per event. Approvals may include conditions per Municipal Code §152-4M.

Extension of Premises Application (fillable PDF)

Temporary Class “B” (Picnic) License

$10 per event. Allows beer/fermented malt beverage sales at picnics or similar events. Available only to bona fide clubs, fair associations, agricultural societies, churches, lodges, societies (existing ≥ 6 months), and veterans’ organizations.

Temporary Class “B” License Application (AB-220) AB-100 Individual Questionnaire (required)

Related City Applications

Additional Resources

Contact

Questions? Contact the City Clerk’s Office at (262) 786-8610.